The insurance and financial services giant, AXA, has kicked off a
pounds 10 million review of its media after centralising its creative
and direct marketing accounts into TBWA GGT Simons Palmer and Rapier
The moves are part of a full-scale review of AXA’s marketing suppliers
following its acquisition of Guardian Royal Exchange in February. The
company is now looking to put all its media business into a single
BMP DDB, which won the GRE creative account only last June, has lost its
place on the company roster as part of the rationalisation. BMP was not
given the opportunity to repitch when the above-the-line advertising was
centralised into AXA’s incumbent, TBWA.
BMP Optimum has been brought in to pitch against the incumbents for the
media account. These include Motive, which handles PPP Healthcare,
Zenith Media, which works on AXA Sun Life, and BBJ, which was the
incumbent on GRE.