Kitcatt Nohr has worked with Axa since 2013, when it picked up the brand’s digital and social media business. The Publicis Groupe-owned agency has since extended its remit to include advertising and CRM.
Last year, Kitcatt Nohr created a brand platform for Axa that focused on stories from real people. The campaign incorporated TV, out-of-home, press and digital activity.
In 2014, Axa sponsored Channel 4’s Stand Up To Cancer programmes with idents featuring time-lapse photography, also created by Kitcatt Nohr.
Fallon won Axa’s £26 million creative account in 2011 after a closed pitch involving only Publicis Groupe agencies, but the relationship ended two years later.
Publicis Worldwide handles Axa’s global advertising. Publicis Paris created a campaign at the end of last year that featured a tentacled monster attacking a man’s car – but all was well because he had Axa insurance.
Havas Media oversees media planning and buying for the brand. The shop won the account in 2009, when it was worth £37 million.
A spokeswoman for Axa declined to comment when contacted by Campaign.
Kitcatt Nohr did not comment.