Axe Ice Chill "Woah woah woah" by Ponce Buenos Aires

The guys in Unilever's ads for Axe Ice Chill really go the extra mile - but maybe too far.

There’s the "liking machine" going mad on dating apps and the basketball player showing off his moves in front of the cheerleader. The brand advises men to become their "chilliest self", promoting a body spray that lowers skin temperatures by 11 degrees.