Axe has borrowed from Giuseppe Verdi's 1851 opera Rigoletto in the TV spot for its new Random deodorant. Ponce Buenos Aires created the work, which features a number of men singing "La donne e mobile" (the woman is fickle) while experiencing alternating acts of viciousness and tenderness from their girlfriends. The work was written by Santiago Martin Davis, art directed by Leandro Mosca and directed by Juan Cabral through MJZ/Lab House.
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Head of TV
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