Axe/Lynx "not just a pretty hairstyle" by Ponce

Axe/Lynx's new "find your magic" campaign, which seeks to appeal to men who do not fit traditional notions of machismo, continues with a musical spot about the Unilever brand's hair products.

Ponce created the ad, which attempts to alleviate the fear among some men that putting too much effort into a hairstyle will make them seem vain. The spot shows men performing mundane tasks (frying an egg, folding sheets) as women look on in admiration, and features a song about being more than just a hairstyle, sung to the tune of James Blunt’s You’re Beautiful.

Credits

Client
Agency
Executive creative directors
Client services director
Group of brand director
Account supervisor
Account executive
Planner
Responsible for the client
Head of tv department
Director
Production company
Executive producer
Photography director
Music
Music supervision