B&Q picks Forward to publish planned customer magazine

The WPP-owned Forward Publishing has won the contract to publish B&Q's first customer magazine.

Plans for the magazine are in the very early stages. The first issue will appear in the late autumn, although no further details have been released.

J. Walter Thompson, Forward's sister creative agency, handles B&Q's £33 million advertising account. The agency won the business last summer following a review out of Bates.

The magazine is the latest arrival in the increasingly competitive home-furnishings sector. It joins Homebase Ideas, produced by Publicis Blueprint, and Ikea Rooms, published by Highbury Cabal.

In the last set of ABCs for the July to December 2003 period, Ikea Rooms recorded a debut figure of 402,808, while Homebase Ideas posted an ABC of 395,307.

However, they have only grazed the non-customer magazines in the sector, which was down just 0.8 per cent on the previous quarter.