B&Q appoints Asda marketer as marketing director

B&Q has named Asda's marketing director for communications, Katherine Paterson, as its new marketing director.

B&Q: marketing appointment follows disappointing sales
B&Q: marketing appointment follows disappointing sales

Paterson will take up a board-level position at the DIY chain, which has suffered from poor sales of kitchens, bathrooms and bedrooms recently.

B&Q, which is owned by Kingfisher, has also suffered from a fall in consumers buying big-ticket items on its shelves.

Paterson replaces Warren Scarr, who, B&Q said, was to remain with the business.

During her nine-year tenure at Asda, she was responsible for digital sales and retail marketing at the Walmart-owned chain. Previously, she worked in marketing for Mars.

It is understood that in her new role she will report to Euan Sutherland, B&Q and Kingfisher UK chief executive.

Sutherland said the company’s strategy was about making it easier for its customers. He added: "Marketing plays a vital role in this – making it easer for customers to turn their ideas into reality, will grow demand for the future."