B&Q appoints McCann Erickson to £40 million ad business

LONDON - B&Q, the DIY retailer, has handed its £40 million advertising account to McCann Erickson.

B&Q... picked McCann
B&Q... picked McCann

The agency pitched against WCRS, Miles Calcraft Briginshaw Duffy, and Rapier in a review handled by the AAR.

B&Q called the review in January, and at the same time appointed Rapier to work on a strategic project for an initial six-month period while it completed the full advertising review.

The retailer has worked with JWT, the incumbent on the account since 2003, but the WPP agency did not repitch for the business.