B&Q "Build a life" by Uncommon Creative Studio

B&Q takes a new direction after lockdown as it attempts to build a more emotional connection with consumers.

The film aims to capture a genuine portrait of British homes and show how they have changed over the years. It comprises clips from real home videos made by 69 families across the UK’s 69 cities – with scenes including birthday parties, redecorating a bedroom, catch-ups over cups of tea, family rows and hanging a new photo on the wall. B&Q’s message is that home has never been so important, especially after lockdown.

This is Uncommon Creative Studio’s first work for the retailer after winning the account last year.