B&Q "New brothers" by Leo Burnett London

It can be tough sharing your space when your family suddenly expands, as the "new brothers" discover in the latest ad for B&Q, directed by Dexter Fletcher.

The work is part of "Start something new", the Kingfisher brand's first international, multi-platform marketing campaign.

It launched on 23 March in the UK and will roll out across France and Romania.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE