B&Q reports better-than-expected sales following collapse of MFI

B&Q's sales and market share appear to have benefited from the demise of furniture and home-improvement retailer MFI.

B&Q reports better-than-expected sales following collapse of MFI

B&Q's like-for-like sales for the 13 weeks to 31 January fell by 5.9%, far better than the 9% decline that its company broker Deutsche Bank had predicted.

The DIY market has been severely affected by the slump in the property market.  However, B&Q reported a slight rise in sales in big-ticket items, such as kitchens and bathrooms, which suggests that people have started to refurbish their homes having accepted that they will not be moving house any time soon. 

Last month, B&Q announced that it was reviewing its £40m ad account, held by JWT, in light of the ‘extremely competitive market place'. The pitch, which follows the departure of marketing and customer proposition director Jo Kenrick in December, is being handled by the AAR; a decision is expected in the summer. In the interim, B&Q has appointed Rapier to work on a strategic project.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content