B&Q "You can do it when you B&Q it" by WCRS

A "can do" attitude takes centre stage in B&Q's ad to communicate the ease of doing a home project with the retailer.

The campaign also includes 10-second spots to emphasise these are achievable, bite-sized tasks. It was created by Pete Ioulianou and Ollie Agius and directed by Sam Hibbard through Somesuch. 

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