BA asks its marketing team to work for free

LONDON - British Airways (BA) is to ask around 30,000 of its UK employees to work without pay for up to four weeks, as the airline looks at ways to cut costs.


The scheme, set out in BA's internal newspaper, BA News, is one of two options set out by the company's management to help the carrier during the recession. Employees are being asked to volunteer for between one to four weeks of unpaid leave over a 12 month period, or to work for free for up to four weeks over the same time period.

'I am looking for every single part of the company to take part in some way in this cash-effective way of helping the company's survival plan. It really counts,' said BA chief executive Willie Walsh in the BA News article.

A BA spokesman confirmed that the airline's marketing team have been asked to volunteer for the schemes, although he would not confirm how many have taken up the proposal. Over 1,000 employees across the company have volunteered to date.

Last year, 450 of BA's senior management took voluntary redundancy, including former head of marketing communications Katherine Whitton.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content