BA focuses on digital holiday-curation services in latest TV ad

Exploring Lisbon, living it up in New York, relaxing in Dubrovnik - these are among the destinations showcased in British Airways' campaign promoting its holiday packages.

British Airways: latest campaign promotes airline's holiday packages
British Airways: latest campaign promotes airline's holiday packages

A couple is seen selecting their ideal holiday, accompanied by a soundtrack by Jake Bugg. BA also uses the ad to highlight digital services such as its 'Holiday Finder' and 'Picture Your Holiday' tools, as well as its 24-hour phone support offering.

Brand: British Airways

Agency: BBH London