BA focuses on digital holiday-curation services in latest TV ad

Exploring Lisbon, living it up in New York, relaxing in Dubrovnik - these are among the destinations showcased in British Airways' campaign promoting its holiday packages.

British Airways: latest campaign promotes airline's holiday packages
British Airways: latest campaign promotes airline's holiday packages

A couple is seen selecting their ideal holiday, accompanied by a soundtrack by Jake Bugg. BA also uses the ad to highlight digital services such as its 'Holiday Finder' and 'Picture Your Holiday' tools, as well as its 24-hour phone support offering.

Brand: British Airways

Agency: BBH London

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content