British Airways has withdrawn its press and net advertising in the
wake of the Air France Concorde disaster.
The decision to temporarily halt the latest ad campaigns was made by the
marketing management team on the day of the crash, as a mark of respect
for the deceased and as a gesture to Air France.
Steps were taken to remove the ads immediately and they will remain out
of the public domain until Wednesday.
BA had been in the limelight just days before the accident, when cracks
were reported to have been found on Concorde wings.
The airline’s current TV ads, starring PJ O’Rourke, were not running at
the time. BA’s 48-sheets will remain in place because of the logistical
difficulties of removing them.
The airline spent pounds 365,170 on media last month and pounds 12
million in the first six months of 2000, of which pounds 5 million was
spent on TV.
Nearly pounds 4 million went on press and almost pounds 2 million was
spent on outdoor.
The account is shared between Walker Media (planning), Optimedia
(buying) and Agency.com (online advertising initiatives).