BA kicks off pitch for Asia-Pacific DM brief

LONDON - British Airways is searching for a direct marketing agency to handle its digital and direct communications in the Asia-Pacific region.

It is understood that the pitch, which is being managed by Daniel Lloyd, BA's marketing and communications manager for Asia-Pacific, will take place later this month.

The incumbent, Tullo Marshall Warren, which handles direct marketing for the airline's corporate account, will pitch for the business. It is unclear if Lida, which handles BA's below-the-line marketing for its holidays unit, will also be involved in the process.

A spokesman for BA said: "We're looking for an agency to handle the below-the-line and digital communications for the Asia-Pacific region."