BA knows when post-Christmas gloom hits the nation

And they've kindly scheduled an upbeat ad to rouse us from our stupor.

BA knows when post-Christmas gloom hits the nation

Tor Myhren

Most read: Apple poaches Grey's global creative chief Tor Myhren

Apple has appointed Grey's global chief creative officer, Tor Myhren, to be its vice president of marketing communications, Campaign's Kate Magee reports.

Myhren will be responsible for Apple’s advertising and will lead a team covering creative disciplines including video, motion graphics, interactive web design, packaging and retail store displays.

He will join Apple in the first quarter of 2016, reporting to chief executive Tim Cook. He will be based in California.

Myhren is currently Grey’s worldwide chief creative officer and the vice president of Grey New York. He was chief creative officer at Grey New York, until two years ago, when he was handed a global remit.

Read on for comment from a Grey spokesman.

Chris Dobson

M&As: Exchange Lab founders make millions in sale to Group M

The founders of The Exchange Lab are set to make multi-million pound fortunes after selling their programmatic marketing company to WPP's Group M, Campaign's Gideon Spanier writes.

The sale price was undisclosed but revenues last year doubled to £21.4 million, according to Companies House. Typically, such a company is valued at one or two times annual revenues.

This is Group M’s second acquisition of a leading London digital marketing business after buying Essence last month.

WPP said The Exchange Lab will operate as "an agnostic business layer" within Connect, Group M’s worldwide digital organization bringing together data, operations and technology across search, programmatic, social, mobile and all other real time and biddable media.

Read on for comment from the chief executive at Connect, Group M Global.


Latest ads: BA creates feel good ad for Christmas evening slump

British Airways has created a new TV ad, to launch as post-Christmas gloom hits the nation which they estimate to be between 9.30pm and 10.30pm on Christmas Day, Campaign's Harriet Brown writes.

The ad, which was created by Bartle Bogle Hegarty, will air during the final ever episode of Downton Abbey on ITV on Christmas Day. Last year the Downton Abbey Christmas special was watched by 5.52 million people. 

Last year we saw a massive 63% increase in views to during the same period on Christmas Day so we were keen to snap up this key advertising slot for the third year running.

Matt Armstrong, the head of marketing and distribution for British Airways Holidays

The ad was created by Tom Drew and Uche Ezugwu, and directed by Conkerco through Academy Films. The media planning and buying was handled by Carat.

Star Wars insurance

Well played, insurance: Two rather excellent marketing stunts

The insurance sector is on a one day hot streak, with two stunts that had 18:05 chuckling into their coffee.

Marketing's Ben Bold reports on's Star Wars themed insurance quote engine, the Glactic Insurance platform. Questions range from "Is your vehicle fitted with a cloaking device?" and "What do you use your Star Wars vehicle for?" The latter features an option menu that includes a clickable stormtrooper icon for "Merciless crushing of the Resistance"; while answers to "Where do you keep your vehicle at night?" include "On the street" and "In a Star Destroyer".

Marketing's Shona Ghosh writes that Direct Line is offering "free turkey protection" against burnt, dropped, dry and undercooked birds, to anyone signing up at, and will hand out replacement birds to claimants suffering kitchen disasters.

Customers can also request replacement birds via Twitter or over the phone on Christmas Day, with a "limited" number of replacement turkeys being roasted by professional chefs in South London. Claimants will need to be located within three miles of South London, and Direct Line will only hand out one replacement turkey per person.

JWT elf

Season's greetings: Agency Christmas cards

Campaign have rounded up a festive bunch of comms from agencies, including Publicis Groupe, Iris, Isobel, We Are Social and Antidote, among others.

Here's one of our favourites: JWT has created an app through which you can scan the barcode of the gift and watch a short video message from the elf who made it.

Click on through to see all the agency Christmas cards.


Compiled by Jonathan Shannon

Is there something you’d like us to share in 18:05? Email with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805