BA releases first in Terminal 5 poster campaign

LONDON - BA has released the first in its series of posters which use images taken the previous day to show how smoothly Terminal 5 is now working.

BA...new campaign for Terminal 5
BA...new campaign for Terminal 5

The poster shows passengers happily waiting for their flights in an uncrowded environment.

It carries the headline 'Yesterday at T5, 89% of flights arrived on time.'

The ads, produced by Bartle Bogle Hegarty, will be shot every day at the Terminal 5 building and turned around in a day, with the images shown on posters the following day.

It aims at reassuring travellers that Terminal 5 is running smoothly following its disasterous opening earlier in the year.

This is the first in a two-week series of executions that will run across digital outdoor, poster and print channels.

The agency plans to produce another two-week run of ads in September.


Click on image to view larger version

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content