BA releases first in Terminal 5 poster campaign

LONDON - BA has released the first in its series of posters which use images taken the previous day to show how smoothly Terminal 5 is now working.

BA...new campaign for Terminal 5
BA...new campaign for Terminal 5

The poster shows passengers happily waiting for their flights in an uncrowded environment.

It carries the headline 'Yesterday at T5, 89% of flights arrived on time.'

The ads, produced by Bartle Bogle Hegarty, will be shot every day at the Terminal 5 building and turned around in a day, with the images shown on posters the following day.

It aims at reassuring travellers that Terminal 5 is running smoothly following its disasterous opening earlier in the year.

This is the first in a two-week series of executions that will run across digital outdoor, poster and print channels.

The agency plans to produce another two-week run of ads in September.


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