BA 'upgrade' by Bartle Bogle Hegarty

British Airways is launching its first brand advertising campaign through Bartle Bogle Hegarty.

The TV ad, which highlights the level of service offered by the airline, is supported by cinema, press, radio and online activity.

The music is 'Angel Eyes' by Brian Hodge mixed with the airline's traditional 'Lakme' by Delibes.

BA recently relaunched its business class cabin Club World and is seven months away from moving into Terminal 5 at Heathrow.