BAA has awarded the five-year pounds 200 million contract for its
airport sites to JCDecaux following a four-way pitch.
JCDecaux, which bought the incumbent, Skysites, through its acquisition
of Havas Media Group last June, will be responsible for BAA’s
advertising sites across its seven UK airports, as well as on the
JCDecaux will play an important role in exploiting new revenue
opportunities in an environment in which BAA faces the challenge of how
to develop growth opportunities in the face of declining duty free
Other contractors tendering for the business included TDI, Clear Channel
and Scottish Media Group.
Gavin Miller, BAA’s marketing manager (media), said: ’JCDecaux
demonstrated a clear, effective and deliverable strategy, including an
exciting new product development programme.’