BAA awards pounds 200m airport advertising contract to Decaux

BAA has awarded the five-year pounds 200 million contract for its airport sites to JCDecaux following a four-way pitch.

BAA has awarded the five-year pounds 200 million contract for its

airport sites to JCDecaux following a four-way pitch.



JCDecaux, which bought the incumbent, Skysites, through its acquisition

of Havas Media Group last June, will be responsible for BAA’s

advertising sites across its seven UK airports, as well as on the

Heathrow Express.



JCDecaux will play an important role in exploiting new revenue

opportunities in an environment in which BAA faces the challenge of how

to develop growth opportunities in the face of declining duty free

revenue.



Other contractors tendering for the business included TDI, Clear Channel

and Scottish Media Group.



Gavin Miller, BAA’s marketing manager (media), said: ’JCDecaux

demonstrated a clear, effective and deliverable strategy, including an

exciting new product development programme.’



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