BAA in search for a shop to take control of media business

The British Airports Authority is poised to announce a formal tender for its media planning and buying business following the joint appointment of HHCL & Partners and Publicis last week to handle its creative account in the UK and Europe respectively.

The British Airports Authority is poised to announce a formal

tender for its media planning and buying business following the joint

appointment of HHCL & Partners and Publicis last week to handle its

creative account in the UK and Europe respectively.



The winning media agency will work on BAA’s UK retail account, including

its retail operations in Heathrow, Gatwick and Stansted, as well as

focusing on its international business development. The last agency to

work on this account was Zenith Media, according to MMS.



Gavin Miller, BAA’s marketing manager, media, said: ’We are reviewing

what we want to do and where we want to go with media in the light of

the creative and direct marketing reviews.’



In July, BAA announced it would review its direct marketing agencies as

it looked to expand its activity in this area. The company anticipates a

period of upheaval as it prepares for the abolition of duty free

shopping in 1999, which could lead to pounds 30 million being shaved off

its profits.



Publicis and HHCL won the creative tasks following a three-way pitch

involving Ogilvy & Mather. Bates Dorland, the incumbent on the business

for ten years, decided to pull out of the pitch in October - seven

months after a review was announced.



Dorlands said it was withdrawing because of what it believed would be a

’fundamentally different’ relationship between BAA and the shop it

eventually appointed.



In July, Rocket won BAA’s duty free advertising media planning and

buying, and is working with the client’s roster promotions agency,

Interfocus.



The account used to be handled by Western International Media. The media

buying review will be announced in the Official Journal of the European

Communities.



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