Babbel "Accent yourself" by Forsman & Bodenfors

Language learning app Babbel's latest spot celebrates "all the beautiful bad accents from around the globe".

With a cheeky reference to Tan France’s pronunciation of "squirrel" from Netflix’s Queer EyeBabbel's spot reframes regional dialect as a "badass" badge to feel proud of, whether it's pronounced "squiiirreeel", "skvirrel" or "sköviiiräl".

It was created by Elin Johansson and Maria Fridman, and directed by Truman & Cooper through Blink Productions.



Executive producer
Production company
Service company
Line producer
1st assistant director
Art director
Edit producer
Edit company
Post production
Sound design
Sound producer
Sound company
Music composition
Music supervisor
Agency producer
Account director

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member