AgencyWieden & Kennedy London
Alexi, the hapless extraterrestrial trying to learn the language of his new planet, is back in a new ad for Babbel.
After arriving on planet Earth, Alexi combats feelings of isolation and loneliness by using the Babbel app while on the cross trainer or unwinding in a bubble bath. Soon he is able to integrate into his new community effortlessly, cracking jokes at a dinner party and befriending his neighbours. The ad was created by Jake Attree and Matt Callaby and directed by Jake Dypka through Independent Films.