Babbel "Alien problems" by Wieden & Kennedy London

Alexi, the hapless extraterrestrial trying to learn the language of his new planet, is back in a new ad for Babbel.

After arriving on planet Earth, Alexi combats feelings of isolation and loneliness by using the Babbel app while on the cross trainer or unwinding in a bubble bath. Soon he is able to integrate into his new community effortlessly, cracking jokes at a dinner party and befriending his neighbours. The ad was created by Jake Attree and Matt Callaby and directed by Jake Dypka through Independent Films. 


Creative director
Executive creative directors
Account director
Account manager
TV producer
Production company
Executive producer
Director of photography
Editorial company
Post house
Music composer
Mix company

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.