Bacardi eyes shops for its digital output

Bacardi Global Brands is approaching agencies about a number of digital marketing campaigns the company is currently planning.

Bacardi Global Brands is the division of Bacardi & Company that looks after marketing brands, including Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, Noilly Pratt dry vermouth and Dewar's scotch whisky.

It is understood that Bacardi Global Brands has recently set up a digital media team, based in its offices at Weybridge, and is in the process of searching for agencies to work on its brands.

Earlier this year, it hired the McCann Worldgroup agency Momentum to work on a global brand experience campaign across 40 countries, encompassing music festivals, stand-alone events and on-trade activity.