Bacardi "Sound of rum" by Abbott Mead Vickers BBDO

Bacardi has rallied a team of top bartenders to produce an ASMR-inspired campaign.

The 60-second spot, "Sound of rum", celebrates the brand’s Caribbean heritage by inserting the bustling sounds of cocktail-making into a song, with hip hop artist Swizz Beatz working as executive producer on the track.

This is part of Bacardi's wider "Do what moves you" platform – a music-based campaign that has included dance classes, live events and a collaboration with Major Lazer and Anitta on music track Make it Hot.

The work was created by Julia Merino and Greg Farrington, and directed by Bliss through 1stAveMachine. The media agency is OMD.

Credits

Global chief marketing officer
Global SVP marketing
Regional brand director
Assistant brand manager
PR director
PR manager
Creative agency
Account director
Agency producers
Media agency
Media planner
Production company
Director
Production co. producer
Post-production company
Business affairs
Audio post-production
Audio post-production Producer
Brand music advisors
PR agency

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