BACKBITE

There we were, Chris Evans and I, having dinner on Monday evening. Normal start-of-the-week sort of stuff for a good-time gal like me.

There we were, Chris Evans and I, having dinner on Monday evening.

Normal start-of-the-week sort of stuff for a good-time gal like me.



Oh we had a fine fun time, the whole table (for I confess it was not

dinner a deux). But was it old carrot-top who made the party go with a

swing, or was it that dusty organ, the Radio Authority?



You see it was not (just) because I’m such wonderful company that I had

the pleasure of breathing the same air as Mr Evans. For he is the

figurehead of a consortium bidding for the next London FM licence and is

keen, for once, to court the media.



But Evans and his colleagues can take heart from last week’s news about

Viva! Radio. It seems that you can cobble together any old tripe in a

radio bid document and still win first prize as long as you manage to

convince the authority that you’re extending choice.



Viva!, we hear, is to be relaunched as 963 Liberty with a whole new

sound - ‘a lifestyle station aimed at everybody and with a wide remit’.

Even if you never listened (don’t worry, you’re not alone) you must

remember Viva! - the London radio station intended to serve that niche

audience - women. How we smirked when ‘Beaver’ talked about its special

remit, epitomised by Lynne Franks. A radio station for us ladies, with

our own special news bulletins and serious items on jumpers of the

season.



Who ever thought this would work? Well, the Radio Authority for one. But

from the speed with which the station was sold on you might well wonder

how much faith the original bidders had in the formula.



Now we have another licence up for grabs, isn’t it time for the Radio

Authority to give listeners and advertisers what they want - another

mainstream station but with just a bit of a twist. Mind you, that could

upset some of the giants who already dominate the London radio market,

couldn’t it?



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