BACKBITE

I can well imagine the spluttering of many clients when they picked up their copy of Campaign last week and learned that Bates Dorland was paying Paul Twivy, its former group chief executive, a sum, as Private Eye would delicately phrase it, not unadjacent to pounds 200,000. Many marketing directors would have choked on their humble pie as they read it. Two hundred grand for a few lunches and some glad-handing? Preposterous!

I can well imagine the spluttering of many clients when they picked up

their copy of Campaign last week and learned that Bates Dorland was

paying Paul Twivy, its former group chief executive, a sum, as Private

Eye would delicately phrase it, not unadjacent to pounds 200,000. Many

marketing directors would have choked on their humble pie as they read

it. Two hundred grand for a few lunches and some glad-handing?

Preposterous!



When I told the editor I was going to mention Twivy’s pay packet, he

said ‘fine, so long as you’re not naive’ - he meant that whatever Twivy

was trousering each month was a fraction of what his agency was making

for its clients. What’s more, Dorlands’ London profit for ’95 (a sum not

unadjacent to pounds 11 million) is the highest ever recorded for a

Bates agency. ’Nuff said.



My spluttering, however, was reserved for the pathetic sums agencies pay

creative teams on placements, also reported in Campaign last week. Young

creatives need to get a taste of the industry somehow, but pounds 50 a

week to include travel to and from Canary Wharf and you have to sign

off?



I wish ad agencies were not quite so proficient at shooting themselves

in the foot. They stand firm in defence of the pounds 200K-a-year chief

executive, then they expect people to sign off the dole, live in London,

give of their best in an unfamiliar agency, and survive on pounds 50 a

week. As the guys at GGT (pounds 100-pounds 150 for a week’s placement)

might say - poncy-arsed exploitation? Get real!



Finally, a quick plug for a brilliant set of commercials created by J.

Walter Thompson. Get thee to a Hertfordshire cinema (these are local

council-funded, the Government refused to cough up) to check out the new

anti-road rage ads which show pedestrians mimicking bad driving

behaviour. You can keep your pounds 200K, I’d pay Campaign pay to watch

these.



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