Backstreet Boys parodied in Red Brick Road's last ad for Just Eat

Everybody, the 90s hit by American boy band Backstreet Boys, is the third and final song to be parodied by Just Eat in an ad that launches this weekend.

"ManBand" airs on 1 May and is part of Just Eat’s "mini-fist-pump feeling" campaign. Previous ads in the same campaign include "balti, rocks" and "madras, baby".

The new 30-second spot features a group of 30-something male friends in a house who break into song and dance at the thought of ordering a takeaway.

The lyrics of Everybody are changed to include "chicken satay", "king prawn chow mein" and "Chinese food tonight".

The ad ends with a delivery driver arriving at the door and proclaiming "Oh my gosh I’m back again", in the style of the Backstreet Boys’ song.

The campaign, created by Red Brick Road, is ending as Just Eat reviews its ad account. Chemistry meetings have taken place and Ben Carter, who joined the company as its UK marketing director in January, is leading the review. Red Brick Road is not repitching.

The ad, called "manband", was directed by Jim Gilchrist through Outsider. M/SIX handled the media planning and buying.

Victoria Gold, the UK head of marketing communications at Just Eat, said: "Our third and final ad in the ‘mini-fist-pump’ campaign series celebrates the joyous takeaway occasion and the feeling you get when someone suggests ordering a takeaway from Just Eat.

"Like the music parody ads that have come before it, it’s upbeat, celebratory and we are confident that it will get the nation singing along."


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