Bad Boys movie villain stars in Nescafe Gold Blend spot

A cup of Nescafé Gold Blend persuades a mother to stop working and play dinosaurs with her son, in the latest ad for the coffee brand.

Publicis London created the new campaign, which features Tcheky Karyo, an actor who played the villain in the 1995 movie Bad Boys.

The ad debuts today (11 May) on TV, and will also run in cinemas. The campaign is backed by outdoor and social media executions.

The spot opens on a mother and her child exploring a prehistoric land filled with dinosaurs, as Karyo appears as an on-screen narrator.

It then cuts to the real world and the same mother is working on her laptop until she is given a cup of Gold Blend and is inspired to spend time playing dinosaurs with her child.

Richard Howatson, the division marketing director for beverages at Nescafé's parent company, Nestlé, said: "Publicis and the Nescafe Gold Blend marketing team have developed a highly emotive campaign, which gets right to the heart of the modern relationship consumers have with this iconic brand.  

"The consumer response has been very positive and we have strong plans in place to maximise the impact."

Sue Higgs, a creative director at Publicis London, said: "We wanted to reignite the love for the great British brand Nescafé Gold Blend by reminding people it's the little things in life that make it feel epic."

The work was written by Higgs, art directed by Ed Robinson, and directed by Christian McKenzie and Patrick Chen through Park Pictures. ZenithOptimedia handled the media planning and buying, while OgilvyOne produced the social media campaign.