Bartle Bogle Hegarty assembled an all-female team to try to nail the Christmas brief from Baileys, which aims to get millennial women to order the liqueur in bars. The ad, set to We Got The Beat by The Go-Go’s, shows women around the world on nights out with friends and drinking Baileys. It is supported by print activity featuring recipes using the drink. The work was created by Stephanie Flynn and Olivia Shortland, and directed by Thirtytwo at Pulse. It will roll out in other markets after its launch in Western Europe and the US.
BBH assistant producer
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