Baileys "Reclaim her name" by VMLY&R

Baileys has partnered The Women's Prize for Fiction to create a collection of novels that were written by women but originally published under male pseudonyms.

Over the centuries, many female writers have felt compelled to publish work under a male name to be taken seriously. To highlight this, the Baileys’ collection celebrates the work of  writers including Mary Ann Evans, Ann Petry and Amantine Aurore Dupin (pen names George Eliot, Arnold Petri and George Sand, respectively) to mark 25 years of The Women’s Prize for Fiction. The work was created by Sophie Taylor and George Robb.

Last year, the Irish liqueur brand launched a series of events around the Women’s Prize for Fiction, including a "Baileys book bar" pop-up at Waterstones on Tottenham Court Road, London.

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Brand
Senior brand manager, Diageo
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