Ballantine's "the #CouldBeTrue story of Ballantine's" by M&C Saatchi

Ballantine’s, the whisky brand owned by Chivas Brothers, has released a light-hearted online campaign. M&C Saatchi created the activity, in which an actor makes up a fictional history for Ballantine’s, saying what could have happened had the brand not stayed true to its roots. Another film released by Ballantine’s describes the whisky’s real history.

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