Ballantine’s, the whisky brand owned by Chivas Brothers, has released a light-hearted online campaign. M&C Saatchi created the activity, in which an actor makes up a fictional history for Ballantine’s, saying what could have happened had the brand not stayed true to its roots. Another film released by Ballantine’s describes the whisky’s real history.
Executive creative director
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.SUBSCRIBE