Bank of Scotland picks Anomaly as ad agency

Bank of Scotland has awarded Anomaly London its creative advertising account after a competitive pitch, ending Y&R London's 15-year relationship with parent Lloyds Banking Group.

Bank of Scotland 'with you all the way' by RKCR/Y&R (2010)
Bank of Scotland 'with you all the way' by RKCR/Y&R (2010)

The bank called a review in November last year as it looked to shift its marketing activity from above-the-line to digital.

Y&R did not repitch for the business and the review was handled by AAR.

Anomaly’s remit includes a "specific focus on driving innovation" across all Bank of Scotland communications. 

Y&R, which was known as Rainey Kelly Campbell Roalfe/Y&R until earlier this year, was awarded the brand’s £8m ad account without a pitch in 2009, having worked with Lloyds Banking Group since 2002.

Lloyds Bank, the flagship Lloyds Banking Group brand, ended its 13-year relationship with Y&R in 2015 after awarding its creative account to Adam & Eve/DDB.

Gareth Haggerty, head of Bank of Scotland innovation comms, said: "We’re delighted to be working with Anomaly. They will help inspire bold, innovative and impactful work reflecting the fast-evolving Scottish market."

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