Banks Hoggins in reshuffle

Ken Hoggins and Chris O’Shea are handing over the day-to-day creative control of Banks Hoggins O’Shea/FCB in preparation for broader management roles.

Ken Hoggins and Chris O’Shea are handing over the day-to-day

creative control of Banks Hoggins O’Shea/FCB in preparation for broader

management roles.



The pair will remain as executive creative directors although management

of the agency’s 12 teams will pass to Dave Alexander, the head of copy,

and Rob Fletcher, the head of art, who will become joint creative

directors.



The changes are in line with plans by the agency’s chairman, John Banks,

to create a group structure which will embrace direct marketing and

e-commerce subsidiaries.



Banks said: ’The first step is to release some of our talent, and if we

go to a group structure I will need Ken and Chris to take a wider role.

I want to get us in shape for the next ten years.’



Fletcher and Alexander joined Banks Hoggins in January 1996 from Delaney

Fletcher Bozell where they won acclaim for their Halifax building

society and Fresh Brew work.



O’Shea said: ’The place has grown tremendously since the merger and

Chris and I have other things to do. We need to bring on the

second-tier management. Not only are Dave Alexander and Rob Fletcher

very talented but they know how to motivate people.’



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