Banks Hoggins O'Shea/FCB is launching a pounds 500,000 tube and
press campaign for Tropicana playing on the irritating aspects of living
The campaign, which includes three ads, breaks next week and will run as
six-sheets at major London transport stations, Underground stations,
taxi supersides and press ads in Metro.
The campaign aims to position Tropicana's handy-sized bottles as the
essential urban survival kits to make it through the typical London
In one, a man on the tube is dressed in a flower dress, a spooky grin
and carrying a duck. Unsurprisingly, the seats either side of him are
vacant. Another shows two manic-eyed people striding purposefully down a
high street lined with coffee shops.
A final execution shows two foreign backpackers carrying huge rucksacks
getting in the way of commuters in a busy London street.
All three executions carry a stamp which says "100% Pure Antidote to
London" along with a shot of the relevant bottle of Tropicana.
Chris O'Shea, the creative partner of Banks Hoggins, said: "It's about
the bugbears of living in London, and the irritations that we all come
across in our daily lives."
The ads were written by Bryn Attewell. Art direction and typography was
by Mark Robinson. The photographer was Dean Marsh. Media is through