Banks makes Olsen managing director of merged agency

Sven Olsen has been appointed managing director of the newly merged Banks Hoggins O’Shea/FCB, completing a virtual clean sweep of the senior management positions by former Banks Hoggins staffers.

Sven Olsen has been appointed managing director of the newly merged

Banks Hoggins O’Shea/FCB, completing a virtual clean sweep of the senior

management positions by former Banks Hoggins staffers.



Only Mark Wilson, who was an FCB board director, gets a place in the

agency’s second-tier managerial line-up as Olsen’s deputy.



The Banks Hoggins domination of the senior roles is rounded off by Steve

Hastings, 41, who becomes managing partner responsible for planning and

group strategy, and Paul Houlding, a Banks Hoggins partner. He takes

over as group business development director, concentrating on new

business.



The new front-line follows November’s takeover of FCB by Banks Hoggins,

a move which resulted in John Banks becoming chairman and his partners,

Ken Hoggins and Chris O’Shea, assuming creative command.



But as FCB staffers prepared to move into the Banks Hoggins offices in

London’s Baker Street, the new management insisted it would not

perpetuate a ’them and us’ mentality and promised early moves to mix and

match teams across the merged agency’s accounts.



O’Shea said: ’We have to prevent FCB people becoming isolated. They have

been on a slow slide downhill but this marks the beginning of a new

agency - in a couple of months the old agency loyalties will be

forgotten.’



The promotion of Olsen, 36, comes six years after he left Euro RSCG for

Banks Hoggins where his account responsibilities have included Barclays

and Daihatsu.



He said: ’The important thing about this merger is that everybody will

know who is in control and how the agency will operate. There will be no

second-guessing. I think the FCB people feel a quiet sense of

excitement.’



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