The Barclay brothers have chosen DMB&B to relaunch the Sunday
Business in early February. The agency, which won the business without a
pitch, will also handle the European’s relaunch.
The Sunday Business, the financial paper that was rescued from
receivership by the Barclays in August, has confirmed it will be printed
on pink paper.
Its media schedule will include a TV advertising campaign in the LWT and
Meridian regions. Media planning and buying has been handed to the Media
Business.
Bert Hardy, chief executive of the Sunday Business and the European,
said: ’We are not looking beyond the launch at this point, but we
wouldn’t be getting into bed before getting out again.’
