Barclay brothers to choose DMB&B for relaunch of papers

The Barclay brothers have chosen DMB&B to relaunch the Sunday Business in early February. The agency, which won the business without a pitch, will also handle the European’s relaunch.

The Barclay brothers have chosen DMB&B to relaunch the Sunday

Business in early February. The agency, which won the business without a

pitch, will also handle the European’s relaunch.



The Sunday Business, the financial paper that was rescued from

receivership by the Barclays in August, has confirmed it will be printed

on pink paper.



Its media schedule will include a TV advertising campaign in the LWT and

Meridian regions. Media planning and buying has been handed to the Media

Business.



Bert Hardy, chief executive of the Sunday Business and the European,

said: ’We are not looking beyond the launch at this point, but we

wouldn’t be getting into bed before getting out again.’



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