Barclaycard enlists Stephen Graham to coach customers through their personal finances.
The campaign, which promotes Barclaycard’s app, follows the actor as he is out of work while film productions are on hold during lockdown. With time on his hands, he decides to improvise and shoot, direct and act in his own movie at home. The first spot shows the troubles that Graham runs into as he tries to make his film, such as grappling with equipment and green screens. In the second instalment, he reveals the shoddy results of his homemade efforts – which perhaps did not turn out as well as he hoped.
The work was created by Droga5 London and directed by Tom Kuntz through MJZ.