Barclaycard "bespoke ballads" by Dare

Barclaycard is giving Twitter users the chance to have a song written about them as part of a campaign by Dare to promote its bespoke offers service. Between 20-24 May, a team of musicians has been on hand at a London studio to create personalised ballads for people who Tweeted @bespokeoffers. Musicians have also written songs about celebrities, including the illusionist Derren Brown. The campaign was designed to draw attention to Barclaycard’s new online and mobile service. It was created by Rob Graves-Morris and Dipesh Mistry.