Barclaycard "Channel 4 idents" by Iris

Barclaycard is encouraging Brits to take the first step to start something new through an ident campaign on Channel 4.

The TV idents will run for 12 months before Channel 4’s Inspired Living programming, which includes shows such as Body Coach, Super Shoppers and Food Unwrapped. They feature people embarking on a new venture, from a woman starting banger racing to a man buying record decks to give DJing a spin.