Barclaycard follows Crystal Barn with visit to Upside Down House

Vertically inverted visitor attraction is next business profiled in campaign for Barclaycard Payment Solutions.

The Upside Down House, an unusual tourist attraction in Bournemouth, is following the footsteps of Kettering’s The Crystal Barn as the latest quirky company to feature in Barclaycard's campaign, "We take business seriously".

The film, created by Droga5 London, features Tom Dirse, the 24-year-old chief executive of the Upside Down House, in front of people who appear to be standing or sitting on the ceiling while discussing the joys of doing things upside down. The picture flips at the end to reveal that some sophisticated production trickery has been used to create the illusion.

The main spot will be supported by content created alongside Dirse, including behind-the-scenes stories from the house, which opened last year and is billed as part-art installation, part-experiential entertainment.

Alisa Copeman, managing director of business-to-business marketing at Barclaycard, said: "We hope others will be inspired by the stories featured in our campaign. The Upside Down House is a great example of an unusual business that is going from strength to strength with Barclaycard Payment Solutions’ help.

"Tom Dirse’s business plan – to construct a house built completely on its head as a residential tourist attraction – is not your everyday small business, but it’s one that Barclaycard takes as seriously as any other. We support businesses of all shapes and sizes, and we’re delighted to showcase the Upside Down House in our integrated advertising campaign."

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