Barclaycard 'freedom' by BBH

Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom' rewards programme.

The TV ad, by Bartle Bogle Hegarty, uses classic blues track ‘Green Onions' by Booker T & The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song.

The TV execution will be supported with a print campaign, starting on 25 March, and a digital campaign from 29 March.