Barclaycard launches music-themed campaign for Freedom launch

LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its Freedom rewards programme.

The TV ad, by Bartle Bogle Hegarty (BBH), uses classic blues track ‘Green Onions' by Booker T & The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song.

The TV execution will be supported with a print campaign, starting on 25 March, and a digital campaign from 29 March.

As part of the digital activity, Barclaycard is rolling out a game entitled ‘High Street Beats', where consumers will have to create the ‘Green Onion' track by hitting items.

A full version of the game will be available through the red button on Sky and Virgin Media, with shorter versions to be rolled out to Facebook and YouTube.

The Barclaycard Freedom scheme, which allows Barclaycard holders to earn reward points by using their card for transactions, has signed up Shell as its latest partner, joining companies such as Pizza Express and npower.

Other brands participating include LA Fitness, Yo! Sushi, Goldsmiths, Nationwide Autocentres, Gourmet Burger Kitchen and Flight Centre. A full list of participants can be found at Barclaycardfreedom.co.uk.