Barclaycard "Paradise" by Droga5 London

Barclaycard has launched a digital video campaign to promote its "every customer matters" positioning.

Created by Droga5 London and directed by David Kolbusz through Biscuit Filmworks, the 60- and 30-second ads feature the owner of a real business, Paradise restaurant, as well as actor Helena Bonham Carter.

The spots are running across video-on-demand and online video in paid, targeted media from the beginning of September until the end of October.


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