Barclaycard "Pay your way" by AKQA
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Advertiser
Barclaycard -
Agency
AKQA -
Sector
Financial services
Barclaycard's new nationwide marketing campaign showcases its contactless payment devices on the 10th anniversary of launching contactless tech in the UK.
The brand has debuted a 60-second film in cinemas that explores a day in the life of a busy woman going from work to shopping and partying. The 20-week campaign will also include social videos featuring Martin Heald, a defender on the England Amputee Football Team, and Carlton Gadsby, a carer and Northern soul dancer, using Barclaycard contactless payment devices.