Barclaycard "Pay your way" by AKQA

Barclaycard's new nationwide marketing campaign showcases its contactless payment devices on the 10th anniversary of launching contactless tech in the UK.

The brand has debuted a 60-second film in cinemas that explores a day in the life of a busy woman going from work to shopping and partying. The 20-week campaign will also include social videos featuring Martin Heald, a defender on the England Amputee Football Team, and Carlton Gadsby, a carer and Northern soul dancer, using Barclaycard contactless payment devices.