Barclaycard "Repayment Calculator" by Droga5 London

What if Simon Cowell launched a talent show in Antarctica?

It would make about as much business sense as Barclaycard’s Repayment Calculator, which helps users pay off their credit card debts sooner and keep their overall interest down. The ad uses the absurd example of Cowell’s fake talent show to demonstrate that Barclaycard puts customers’ interests first.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.