BMP DDB has held on to the #15 million Barclaycard account after
fighting off competition from Bartle Bogle Hegarty, Abbott Mead Vickers
BBDO and WCRS.
BMP is thought to have come up with a brand new campaign which
encourages existing users to make the most of their Barclaycards.
The creative account was put up for pitch in September when Barclaycard
decided to look for ’new thinking and ideas’ on the business, which BMP
has held for ten years.
Chris Cowpe, the joint managing director of BMP, said: ’We are really,
really pleased. The statistics for incumbents on pitches are always
gloomy, but the clients at Barclaycard promised us a level playing field
and they kept their word.’
Pitches took place last Wednesday and Thursday and a decision was made
on Monday morning. Paul Parmenter, the marketing director of
Barclaycard, commented: ’BMP emerged as clear winners on the basis of a
powerful creative proposal. I am very pleased to be able to continue to
work with the agency.’
The pitch was called just ten months after the launch of BMP’s ’don’t
put it off’ campaign, which was intended to be a long-term replacement
for the acclaimed Rowan Atkinson commercials.
Media on the Barclaycard account, which is held by BMP Optimum, was not
affected by the review.
Cowpe added: ’We had a good campaign with ’don’t put it off’ but
hopefully we now have a great campaign to match the Latham work. Our
relationship with the client may even have been strengthened by the