Barclaycard takes businesses seriously - even the most unbelievable ones.
The new ad for Barclaycard Business, the first for the brand by Droga5 London, shines the spotlight on The Crystal Barn near Kettering, Northamptonshire, where owners Andrew and Clare sell crystals and minerals, and teach crystal therapy and energy-healing courses. They are real Barclaycard customers who have grown thanks in part to taking payments with the credit card company. Subsequent spots will celebrate more authentic businesses throughout the year. The work was created by Dan Morris and Charlene Chandrasekaran, and directed by Jeff Low through Biscuit Filmworks.