Barclays 'fake' by Venables Bell & Partners

In Venables Bell's new spot for Barclays, a man discovers he is living in a world of cardboard cut-outs, until he comes upon a building of substance, the Barclays building.

The campaign aims to dissolve people's fears of the current 'strange financial times' by promotiing the bank as a real, substantial organisation where they and their money can feel safe.