Barclays is conducting the second review of its £20 million
direct marketing roster within two years.
The bank is looking to reduce its agency roster of 16 below-the-line
agencies. It is also speaking to agencies outside the roster and is
considering including Barclaycard and the Woolwich accounts in the
Barclays' decision to review follows the arrival of the former Emap
marketer Simon Gulliford as the group marketing director last year.
Gulliford has already reviewed Barclays' creative and media accounts,
appointing Bartle Bogle Hegarty and Starcom Motive.
Gulliford's former Emap colleague, Andrew Gillespie, is said to be
seeing agencies both on and outside the roster. Gillespie is the acting
director of marketing services following the recent departure of Belinda
Barclays' decision to review the roster has frustrated some agencies
because it only put the current one in place a year ago. Its roster
includes EHS Brann, Perspectives Red Cell, Craik Jones Watson Mitchell
Voelkel, Joshua, Tullo Marshall Warren, Tequila and Presty Maves.
Barclaycard agencies include Mustard and Colleagues.
One agency source said: "Andrew Gillespie is visiting all agencies on
the current roster and some outside it. The view is to chop it down to
between four and six agencies across the whole group business, including
Woolwich and Barclaycard."
Gillespie was unavailable for comment. A Barclays spokesman said: "As a
group we are always evaluating third-party suppliers to get best value,
but at the moment talk of a review is nothing but speculation."